Authorship, SEO and implementation at an institutional level

[Carla_Dawson]

Hi Everyone,

Does anyone know of a great case study on how an institution and/or company implemented authorship in an organized manner to benefit their SEO efforts as an organization?

Moz, I noticed you guys seemed to have done this? Can you give me some high level guidelines? BTW this would be a great blog post.

Thanks

Carla

[danatanseo]

This is a great question, and although the post is from last year, I still think that this interview with Janet Driscoll Miller is the clearest, best explanation of how to implement this that I've heard:

http://www.widerfunnel.com/events/google-and-search-engine-optimization-an-interview-with-janet-driscoll-miller

Here are additional comments from my own Q&A answer on the subject:http://moz.com/community/q/rel-author-tag-attributing-content-to-a-company#reply_121257

Hope those are helpful!

Dana

[Carla_Dawson]

Thank you Dana. I will be reviewing those links.

I am coaching local companies on SEO practices and this is one of the topics that I will be diving into...if I come up with anything more detailed or specific ....I will let you know.

Lately SEO seems to be more about coaching and content marketing than anything else...but that is a different issue

Happy New Year!

Carla