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don't just think broad vs exact match, also think synonyms and tenses. and don't write for seo write for the user, if it reads weird then don't do it, or make it fit as well as you can like "We operate the best delivery service singapore has to offer." research your keywords very well to make sure your main targeted and secondary ones are truly the ones people are searching for most. best delivery service singapore seems like too long tail just based on intuition, you may be able to rank well for it, but if no one is searching for it you'll get no traffic

Hi there, May i also then ask why should we do "Regular download / checking of your own site's backlinks" By this, I mean conducting a regular download from Open Site Explorer of your links and checking to see if they have increased or decreased in number, what the quality is like and which type of links you'd like to get more of. You can also download your links from your Google Webmaster Tools account, but it is good to have more than one source of backlink data because different services usually show a slightly different picture due to their crawling capabilities, etc. Other services that do this include Ahrefs and MajesticSEO. I would say that if you are going to renew, definitely use a few hours of SEO time a week to get familiar with the toolset and what it can do for you. $99 a month can go a long way if you take advantage of what's on offer, but I agree that it is a waste if you don't use it. The good thing about learning to use the tools yourself is that you can save hundreds of thousands of dollars on consulting if you can do a lot of this yourself. Understanding the tools and what they tell you also means that you will be better able to pick good external consultants in the future if you get to the stage where you can employ / contract someone to do SEO for you. Hope this helps! Cheers, Jane