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Hi Cake Website, I'm looking into whether  the query in your example would be in danger of being removed. I'll return as soon as I have a good answer. Miriam Update: Hi Again Cake Website. Here are the only guidelines I could find: http://www.google.com/+/policy/content.html Cyrus Shepard kindly pointed them out to me. They state: "Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage." You might like to check out this article by Anne Smarty on the subject of using logos as profile pics: : http://www.internetmarketingninjas.com/blog/social-media/logo-as-google-plus-profile-picture And, apparently there was one instance of Google cracking down on an individual who made an obscene gesture in his profile: http://parislemon.com/post/14907295522/dear-google Right now, it seems Google is allowing just about anything in profile pics with a few exceptions, so you can at least start out with your practice's photo. Whether it might get removed in future, I can't really say because the guidelines are not very detailed. Hope this is at least of some help to you in deciding your next move.

Hello Cakes Website, Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. You've brought up a meaningful concern. I would strongly recommend that you keep your clients' emails consistent across the major local business indexes...including but not limited to Google Places. As you are a Local SEO, you are probably already familiar with David Mihm's Local Search Ranking Factors annual survey, but just in case you aren't, here's the link: http://www.davidmihm.com/local-search-ranking-factors.shtml I'm referencing this so that you can take a gander at the 10 most important citation sources in the document. In these, and all of the major indexes I would consider it best to use a standard business email throughout. And then, train your clients to either forward emails containing sales pitches from the directories to you so that you can offer them guidance, or teach them to delete them. We all have to deal with spam, unfortunately, but avoiding some of it is not going to be of equal value to maintaining consistency across all citations of the business. This is my opinion on this, and I hope it is useful to you. Miriam

Something I experienced when running an in-house ppc campaign for a smaller brand was that big companies aren't afraid to send out C&D letters from their very expensive lawyers if you bid on their branded terms (not using their name in the text). While there is certainly no law saying you can't bid on a branded term, a smaller brand is going to cave because they won't be taking on a giant in court.