Questions
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Keyword Cannibalization and Targeting Similar Search Terms
Apologies I missed your response for some reason - I normally get an email. You are right in that there is a fine line between each of the games and that sits at the heart of the problem. 1. If it was me I would have a sub-category below Kindergarten games and write 300 words about the benefits of Vowel Games in the description backed up by Meta, title, compelling call to action description and a highly relevant H1. Then write specific content talking about just the benefits of each type of game on the game pages 1-4 Site>Kindergarten Games>Vowel Games>Vowel game 1 etc And sit all four games on that. 2. If you can't do that then you could have one page for all four games as I suggested (like the Zappos model) So: Site>Kindergarten Games>Vowel Games (Vowel Games being the product name) Then have the four types of vowel game as attributes as a drop down or separate link on the page. Site>Kindergarten Games>Vowel Game (attribute 1 = letter sound) (attribute 2 = identifying the vowels) (attribute 3 = matching upper and lowercase vowel (attribute 4 = letter and image match) Then all of the descriptive text could sit on this on page and the drop downs could be by via ajax (which wouldn't change the URL), or after the URL # or ? e.g http://www.site.com/kindergarten-games/vowel-game#attribute1=letter sound http://www.site.com/kindergarten-games/vowel-game#attribute2=identifying the vowels etc If you do it this way you risk splitting the juice four ways: Site>Kindergarten Games>Vowel Game1 (attribute= letter sound) Site>Kindergarten Games>Vowel Game 2 (attribute= identifying the vowels) Site>Kindergarten Games>Vowel Game 3 (attribute= matching upper and lowercase vowels) Site>Kindergarten Games>Vowel Game 4 (attribute= letter and image match) It's clear that people are much more likely to type in vowel games so this is not the strongest way when you have 1 or 2 above. Regards Nigel
Keyword Research | | Nigel_Carr0