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Everett, You're right on the money. I don't think you could have summarized my problem any better. I will take Dana's and your advice and let them sit "indexed" for a while and serve a 404. According to GWT's Index Status, the product pages were indexed about a month ago, so I guess it won't hurt to wait a few more weeks until those pages dropped out of Google's index naturally, especially since the site development won't be done for another 6~7 weeks. Thanks a bunch for all of your insights

Hey There Determining What Keywords 1. Create List - Create a long list of as many keywords as you can come up with for each category or product. Throw in everything you can think of - and use www.ubersuggest.org and Google Keywords tool. Use two columns in a spreadsheet. One for the keyword, and the second to label the category or product. 2. Gather Metrics - Then we're going to add the most "bare bones" metrics. Grab exact match search volume for each keyword from AdWords keyword tool. Run rankings on the site for each keyword (although your site is not launched, so you probably don't have rankings ). You can also pull maybe CPC (to get an idea of how commercial a keyword is) or Moz Difficulty for an idea of competitiveness. Add your metrics to new columns as you go. 3. Analyze & Choose keywords - Using sorting and/or filters. Look at keywords for one product or category at a time. Basically, you want to choose keywords with a good amount of search volume that you think you could rank for, and they're relevant. You could create a column to tage keywords you're going to use. How Many To Target You should really target one, and it's variations. For example - if it's turmeric supplements you'd target "supplements made with turmeric" "turmeric health supplements" etc. Follow one of my favorite SEO flowcharts of all time (made by Rand) to decide if you should split words into separate pages. Product / Brand Name I assume you are selling 3rd party products? Abso-heck-lutely include the brand and product name. People are gonna be searching on those brand and product names. These are very transaction / intent-to-purchase searches - and if you can serve up a result that's compelling enough to get the click, there's a high chance you'll get the purchase. Hope that helps -Dan