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Hi Stephen, Thanks for using Q&A for your very good question. The trouble is that unless your business is in a true metropolitan location (think Los Angeles) keyword research tools are unlikely to show you helpful geographic terms. This has been a problem with Local SEO since day 1. Most of my colleagues in Local agree that you should follow a process something like this: -Use tools like the G Adwords Keyword Tool and Insights to identify your basic service/product keywords. Make a list Take out your plurals and odd spellings This will get you down to your core list...in your case, things like Health Insurance, Automobile Insurance, Automobile Insurance Company, Accident Insurance firm or what have you. Now go in and add your geographic terms (city names, regional names, county names, neighborhood names, postal codes, etc.) to your core terms. Now add back in plurals (companies vs. company etc.) Now you have a very big list because you've got Automobile Insurance Company Belfast, Personal Liability Insurance Belfast, Automobile Insurance Newcastle, Personal Liability Insurance Newcastle, etc. This is basically how it's done, and it tends to work quite well. Good luck! Miriam

Ok guys so i am exactly a month into my seo career, and i have learned a decent amount, but to be honest i still feel swamped! Anyway i have no linked up with a friend and we are going to work together for 12 months to teach each other SEO. There is so much content on this website i don't think i will ever read it all, but i have looked at the 2011 MozCon Video Bundle and id like some advice. Would these videos help a rookie? or are they more advanced viewing?