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In regards to diluting your link profile with new and better links is indeed possible as mentioned by Karl. However, this will be a massive job that will take ages to do. Consider the following: a good standard of having either brand-name or exact match anchor text is about 30% of your overall link profile (I wish I had that article to show you, forgot where it was). Now currently, you have 76 out of 77 links with the exact anchor text of "whey protein". In order to get those links into the 30% of your overall anchor texts in your link profile, you would need to create A LOT of new high-quality links. My best advice is to either change as many anchor text as you can, or just get rid of the backlink if it's on a low-quality page.

Which means you should have a read of this SEOMoz article about redirection. In regards to your title... It all seems well and good, so it may be one of these other issues that are causing your problem