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Hi Alick300 Thanks for the response  - it was concise and backed by an example. I couldn't have asked for more, thank you.

Hi Ryan Thanks for your input and I hear what you are saying but the advice is positive if somewhat ethereal for little businesses which I understand is not what MOZ caters for. For example my major competitors are now all big subscription/member based marketplaces like Etsy, notonthehighstreet, ebay & amazon and the like and I can never really hope to compete with them on the SEO playing field as I don't have the resources - namely their budget. Playing the backlinks, Page optimisation, Social media game is only going to take you so far and after that I think the decision is simply a case of join them or sit in the back row and eat crumbs. To use your phrase, there is no place left in the universe where my competitors don't already live. I have to say I love the positivity of your (But still gets plenty of visitors). comment - made me smile. Have written this post I have actually helped clarify the issue in my own head that SEO for small businesses is a treadmill that is now going too fast to stay on. I wont be jumping off just yet, as I am way too stubborn, but I will be considering who to ask for a piggyback in the not too distant future. Have a good one!