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further to this you could look at having the image above some text and the text describes the image -- using z-index to layer them - hope that makes a little sense... if not google z-index

I would agree that H1s are stronger than tags for SEO, but they're still pretty minor on-page indications. Of much greater impact would be to better-optimize the meta-title for the page, which is one of the strongest on-page SEO factors. Right now it's just the company name "Uniko Manufacturing Limited"  Much better would be "Uniko Manufacturing Limited - Wholesale Sign and Display Industry Supply" or something similar. Also, the page has no meta-description, which could severely handicap it when it does appear in search results. The meta-description does not help with ranking, but it's like a mini-ad for the page right in the search results to all ow you try to convince a searcher to click on your page instead of someone else's. Better to focus on the highest impact optimizations first, rather than just the easiest. Hope that makes sense? Paul

I think your point is valid here.  I think we need to break down canonical a bit for this one to make sense.  The canonical tag is not a redirect.  It is a suggestion, not a directive.  http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394 In this case you are correct.  The site owner is telling Google that he wants the www version to be displayed in Google SERPs.  And if you go and search for xquisite events you will find that the first several results are using the www just like he requested.  What is strange here is that the site owner has a 301 redirect pointing the www to the non.  It seems to me that the site owner accidentally used the canonical on the wrong page.  Instead of placing it on the pages he did not want to be primarily indexed he did the inverse. Based on his redirects his REAL primary pages are non www but his canonical usage is suggesting the opposite.  Hope this helps.