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Hi Corey, "My initial thought was to build out a single page for each of the locations he wants to rank for, and then build deep links to those pages. Obviously I would make the content as unique as possible, but there would certainly be some overlap." Yes, this is the way to go, but keep the overlap to a absolute minimum. Thinking about this from a keyword perspective, each city term = 1 keyword. Obviously, you can optimize any page for 15 keywords, so while it won't hurt to mention your service cities in a few places (homepage, about etc.) you shouldn't think of this as optimizing for them. Rather, think of this from a user perspective. The user will want to know if you serve in his city, so it is good to list all the places you serve in a few prominent places, but the actual optimization work really needs to hinge on individual content about those different cities. Hope that helps! Miriam

Then you get to double your workload. Two domains, two shopping carts, different and unique product descriptions and titles. Depending how just how talented your it/dev staff is, you 'could' serve the entire product line from a single database to both domains. We've done that in the past on a few projects. but it requires someone that knows what they are doing to get it right.

Hi there, Great comments. What language would/should you use for the homepage? And for what reason? I mean many visitors will probably visit the site through the homepage regardless of their language.. I guess it won't be an option to show them their preferred language on the homepage (usability and conversion issues is what I have in mind also) Cheers, Christian

Wouldn't having sub-domains make each sub-domain rank better in serps for each individual thing. In this case construction software, IT services, & graphic design? Each sub-domain could be built better to have more relevance for each individual category instead of having to split the "google juice" into all three. I'm sure there is a lot of content that each domain would still have, and since it would be staying on close to the same topic, it has an opportunity to make it further in the serps. It would be better for starting to create a "SEO Empire" This is an article I think I found off this forum, or maybe an article on SEOmoz somewhere. Anyway you can skip to about the second half of this rather long article where it says "let's begin" http://www.bluehatseo.com/seo-empire-part-1/