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Paul, This is a good question and as they say in the art world "an important piece." I am going to list an assumption or two here: There is a single domain with sub directories for each location. (Not micro sites, sub domains, etc. for location). The pages are optimized for each locale: Say, Cherry Hill, Newark, and NYC. So, what are your options for tracking these? The best I have found is to track based on KW plus geo locator for the various keywords. So, house painter + each city, etc. Now, you will know what are the key terms and you can use a ton of different tracking options from Raven, SEMrush, WooRank, Moz, etc. If I were you, I would set each as its own campaign like with Moz. So, even though it is a single domain, you set it up with subdirectories instead. In this way when you list competitors you are able to use different competitors for each. It is not as easy as most would like, but it is the best I have found. Best of luck,