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Completely agree. I'd recommend writing blog posts that will be useful to your visitors, and _if _a link to a product or service page is justified organically, then go ahead. But I really wouldn't recommend shoehorning a link to a landing page into every blog post.

Hi Richard, I don't think that searching your exact site URL is a good statement when asking for your indexing status. In your case, I'd go to search console and check the queries that the site is ranking in wich country. Remember that each site must be configured by their own in Search Console. (I understand that you've already done that). and in a more accurate way, search for any keyword, that you are ranking with both sites, in both google.nl and google.be Hope it helps. GR

Hi Marcel, Content duplication shouldn't be an issue if you are using ccTLDs targeting to each country (as you are already doing with The Netherlands & Belgium), the geolocalization feature is disable in the Google Search Console already when you are using ccTLDs as they are "automatically" geolocated to the country of the extension. In fact, this is the "ideal" way to internationalize your web if you're targeting to countries (and not languages) and give the best possible signal to Google that you are targeting to different countries, as in this case. Nonetheless, additionally you should also implement hreflang annotations: https://support.google.com/webmasters/answer/189077?hl=en in order to avoid the situation that due to a higher authority -with stronger link profile- one of the domains rank instead of the other in the non-relevant country. I've seen that you are already including hreflang annotations on your sites pages, however these are not correctly implemented because you are only pointing to the other country URL and specifying its language and country. You need to always specify the language and country of the own page where you are adding the annotation as well as its alternative (check out the specification I included above). Please read: https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool and use this tool to see the type of tags you need to add: http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/. This is how you're going to avoid showing a result for the NL in BE and viceversa. However, the problem that you describe though sounds like if you have suffered from a lost of organic search visibility due to other reasons that don't have to do with internationalization: whether being affected after an update, a configuration change or issue on your site, etc. since I went to check your SEO visibility profile on SEMrush for NL: https://www.semrush.com/nl/info/lavistarelatiegeschenken.nl+(by+organic_positions)?positions=lost that show a few keywords with a negative trend and an overall negative visibility behavior on the site: https://www.semrush.com/nl/info/lavistarelatiegeschenken.nl+(by+organic) since January specifically. My recommendation is that you run a full SEO audit, instead of just focusing on international configuration that is very unlikely to cause this -unless you had release a new international version that wasn't correctly targeted, but is not your case- and verify especially if this coincides with a recent update (in January there were a few that you can see here: https://moz.com/google-algorithm-change and https://www.seroundtable.com/google-fluctuations-continue-likely-not-penguin-21489.html) and if you are suffering from content optimization issues for example that could have triggered this. If you have any other question just let me know!