Each one of those companies has a website that is targeted towards Austin. It’s a very big city and a large market google will customize the search for your location. Your ISP may be Comcast, Spectrum, Google Fiber, Verizon, AT&T whatever.
That ISP shares your rough location via your IP address this is picked up on by Google and they give a customized answer for your particular search history as well as your current location rather you’re on a mobile device or at home. Mobile devices are obviously more accurate most of the time because of GPS
See: https://support.google.com/optimize/answer/6283420?hl=en&ref_topic=6283433
SERP Snippets Are ‘
based on the user’s query‘
Keep in mind that there is no guarantee that Google will use the page meta description as the search snippet. The text featured in a Google search snippet is QUERY DEPENDANT and can change depending on the query.
“QUOTE: Keep in mind that we adjust the description based on the user’s query. So if you’re doing a site query and seeing this in your search results for your site that’s not necessarily what a normal user would see when they see a search as well.” John Mueller 2017
SERP Snippets Are ‘based on the user’s query‘
Keep in mind that there is no guarantee that Google will use the page meta description as the search snippet. The text featured in a Google search snippet is QUERY DEPENDANT and can change depending on the query.
“QUOTE: Keep in mind that we adjust the description based on the user’s query. So if you’re doing a site query and seeing this in your search results for your site that’s not necessarily what a normal user would see when they see a search as well.” John Mueller 2017
The meta description tag is still important from both from a human and search engine perspective, if used intelligently and properly.
QUOTE: “However** it can affect the way that users see your site in the search results and whether or not they actually click through to your site**. So that’s kind of one one aspect there to keep in mind.” John Meuller 2017
Example Code
If your page is INFORMATIONAL in nature, you can make it relevant to a valuable query you are focused on, but write it for humans, not just search engines. If the keyword phrase you are optimizing the page for is found in the meta description, you can usually depend on the meta description showing in Google listings. If the keyword in the search query is NOT present on the page, chances are your meta description WON'T show up.
Although meta descriptions should be UNIQUE – be sensible when manually writing unique meta description text that DOES NOT APPEAR ON THE PAGE – or you are just giving scrapers free text you are not getting any actual rankings to benefit from.
Google looks at the description but there is a debate whether it actually uses the description tag to rank pages (see tests and observations below). I think they might at some level, or for specific tests, or specific types of pages. From my testing, it is a very weak signal (if any) in INFORMATIONAL SERPs – and this is very reliant on the query. Google certainly indexes meta description for snippet display, not so much for ranking pages, in my observations.
It’s
Tom
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