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Yeah I'd say that Google is just preferring the internal page over the homepage... the content is more relevant, the keyword is in the url, etc.

Nevermind - I get it now. It's for all three search engines - so it's positions across all three. Silly me. Thanks

I would absolutely agree with you that the FAQ and Help pages would be very useful for searchers, and that the current lack of branding on those pages is a problem. I'd be really tempted to integrate their content into regular pages that could be linked to as usual instead of as popups with no site navigation or breadcrumbs. Good luck! Paul PS I agree it's the CMS using the "+" signs - big job to change them & create all the rewrite rules, but they sure are a usabiltiy issue!