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There is generally no reason that you need to redirect old images if the new site design no longer uses them. However, you might just keep them on the server in the same location.

Hey Christy, Sorry for the belated response. The keywords that we have been targeting were: knoxville tn veterinarian knoxville tn animal hospital knoxville vet emergency vet knoxville A second look in a different rank tracking software showed me that they do rank, but very low in google. I also checked the search console and found that while my website was getting impressions for non branded terms it had 0% CTR for these organic terms, this leads me to believe that the most important pages may not be showing up for the appropriate keywords.

Hi, If it's just a new template and all the other factors remain the same - you should have no (negative) impact. If you switch to a mobile template, don't forget to also test the speed of your pages & the size of your images - it's nice that the site is responsive but if you have a lot of very heavy images, and the sites loads slow on mobiles, the gain will be minimal. The traffic drop related to site migrations is very often related to changing the structure, generating a lot of 404's when not all the pages are redirected. Google seems to be cautious when suddenly there is a spike of 404's and reduces the traffic for a while. Once everything is back to normal, traffic (normally) returns. rgds, Dirk