As far as the post-panda world goes, I found this post to be helpful for both beginner and advanced SEOs alike: http://www.whitefireseo.com/site-architecture/subdomain-or-subfolder-post-panda/360/
Posts made by BethA
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RE: Subdirectory vs. Subdomain
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RE: Trailing slash and rel="canonical"
Thanks for the help George and participating in the discussion. I like the ease of the syntax involved with the non-www version, but I think people's and browsers natural inclination towards the www version makes it the most practical at this juncture. Perhaps if you're building a new site the less traditional non-www might be used, but like yourself, I also prefer the www.
Thanks,
Marty
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RE: Trailing slash and rel="canonical"
Yes, I realized my typo after I posted, thanks. We do use the www version consistently, so no problem there. That being said, what's your take on the www vs non-www preferred domain structure, I've noticed some popular site (mashable comes to mind) going away from the www preferred domain -- just like to hear differing opinions if/when you have the time.
Thanks,
Marty
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RE: Trailing slash and rel="canonical"
Yes, I realized my typo after I posted, thanks. We do use the www version consistently, so no problem there. That being said, what's your take on the www vs non-www preferred domain structure, I've noticed some popular site (mashable comes to mind) going away from the www preferred domain -- just like to hear differing opinions if/when you have the time.
Thanks,
Marty
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RE: Do trailing / in URLs matter?
We have a similar thread going, and I believe it may help resolve some of your questions concerning the trailing slash: http://www.seomoz.org/q/trailing-slash-and-rel-canonical
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RE: Trailing slash and rel="canonical"
Hello George, thank you for your helpful response. While I knew it was the case for absolute URLs and subdirectories, I was unsure whether it also pertained to the root domain. The link provided a helpful explanation, although SEO's have been, "reasonably sure that just about all search engines will be normalizing all those URLs to be the same," in the past only to have those certainties change unexpectedly. That being said, I think the forum made a good point in saying,"search engines generally don't want to deliberately add duplicates to their index."
With our canonical URL set to www.domain.com , do you believe there will be any loss of link juice with backlinks using both the domain.com and domain.com/ , or will it just be a better indicator to the search engines that both URLs are one in the same? Also do you think it matters that the domain root with the trailing slash is the one that shows up in the Google SERPs? --- to me that seems to indicate that Google prefers the root domain in directories to have a trailing slash
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Trailing slash and rel="canonical"
Our website is in a directory format:
http://www.website.com/website.asp
Our homepage display URL is http://www.website.com which currently matches our to eliminate the possibility of duplicate content.
However, I noticed that in the SERPs, google displays the homepage with a trailing slash http://www.website.com/
My question: should I change the rel="canonical" to have a trailing slash? I noticed one of our competitors uses the trailing slash in their rel="canonical"
Do potential benefits outweigh the risks?
I can PM further information if necessary.
Thanks for the assistance in advance...
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RE: Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
You can check out the other thread I mentioned, and SeoMoz has a new feature available MozCast which allows you to view the Google Algorithm flux graphically (very basic at the moment, but definitely something nice to assuage your fears/insanity haha).
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RE: MozCast.com - What happened on the 27th? Hottest day of the month!
Thanks as always for the help Dr. Pete, much appreciated! Seems like there's a lot going on with the algo at the moment, guess we're all just along for the ride. Thanks for mentioning the MozCast tool (http://mozcast.com), very interesting and a great graphic to help me know I'm not crazy haha, and a long needed tool overall; I look forward to seeing the added functionality you guys incorporate in the future.
People seem to be experiencing similar issues in my thread (http://www.seomoz.org/q/google-algorithm-update-july-30-2012-anyone-else-notice-a-major-drop-in-keyword-rankings), so I referred them here.
If you guys get a handle on what the flux is all about, please let me know or better yet blog it to the Moz faithful. Thanks again Dr. Pete.
-Marty
Each day, we take the current top 10 and compare it to the previous day's top 10 (for any given keyword), and calculate a rate of change or "delta".
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RE: Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
Dr. Pete provides some insight into the issue on a similar question found here: http://www.seomoz.org/q/mozcast-com-what-happened-on-the-27th-hottest-day-of-the-month . But basically everyone is still investigating and no one is exactly sure yet it seems. I'm sure more people will begin to notice an issue as their weekly rankings roll out. Hopefully we will all be able to figure it out and rebound, because we have seemingly been doing everything right thus far, just as you've stated Chad.
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RE: Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
Not in the UK, and we have never had any warnings in GWT. I read somewhere about a US update on the 24th but have no data to confirm/deny. Definitely something happened though because we had about 30 keywords plummet from page 1 to 3-4 overnight. And our Bing SERP rankings have remained the same.
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RE: Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
Multiple domains and many keywords. There's another user with a similar question with the change happening on the 28th: http://www.seomoz.org/q/mozcast-com-what-happened-on-the-27th-hottest-day-of-the-month
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RE: MozCast.com - What happened on the 27th? Hottest day of the month!
I noticed a big drop on the 30th for our site, which I've asked in a question here: http://www.seomoz.org/q/google-algorithm-update-july-30-2012-anyone-else-notice-a-major-drop-in-keyword-rankings
My guess is that it's another Panda iteration combined with the Venice local update, allowing the same site, different pages to rank multiple times for the same keyword(s). But at this point I'm not sure.
A few of my pages have rebounded a few spots but have not gained any where near there original positions (most went from page 1 to page 3-4 of SERPs).
Glad to see it's not a completely isolated incident.
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Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
From July 30th to the 31st many of my keyword rankings in Google plumited 30 spots or more. Has anyone else notice this on their site? Does anyone have any idea for the presumed penalty?
I can PM my site information if needed for further assistance. As always thank you for the assistance, and any help in this matter is greatly appreciated!
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RE: I'm looking for good outbound link profiling tool...
Screaming Frog also works great, and is easier to use than Xenu's IMO.
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RE: How long should you keep 301 redirects?
This should explain everything for you need to know for a variety of options: http://www.webconfs.com/how-to-redirect-a-webpage.php
Personally I never remove 301's (being a "permanent" redirect), for fear of 404's from some outside links.
Here's a thread from Matt Cutts discussing the difference between 301 and 302 redirects: http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
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RE: 406 errors
I figured as much Keri; thank you for the reply and confirmation.
Thanks,
Marty
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RE: 406 errors
We just started noticing the 406 errors on this last crawl as well; ours occur on our PDF docs and RSS, but like your case, everything looks in order.