Latest posts made by BenjaminEstes
Blog Posts
7/5/2019
After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. Benjamin Estes presents his framework for making technical recommendations to clients and stakeholders to best position you for success.
6/14/2019
Have you considered that the way you think about technical SEO could be hindering or helping your success? Ben Estes shares his agency's tried-and-true framework for tackling technical SEO quandaries strategically.
5/15/2017
PageSpeed Insights can be useful, but a perfect score doesn’t guarantee a fast site. There are smarter ways to assess and improve site speed.
5/11/2015
The Agile movement has done a world of good for digital marketers, but we must think bigger than project management. We need to address the business culture that shapes the choices we make, and that's what the Agile Manifesto is about.
9/2/2013
From spending time answering a client's questions to accepting additional out-of-scope tasks, consultants are presented with a great many opportunities to derail their projects. By creating plans for the pitching, strategy, and execution stages, you can mitigate the risk and stay on track.
3/21/2011
Businesses seeking SEO often know who their real world competitors are but don't have a good idea who their competitors are in the SERPs. I examine one powerful method to figure this out.
Ben brings a decade of consulting experience to the Distilled team, contributing his technical and content marketing know-how. He also writes about effecting change.