Hello Everyone,
So we have a client with a geo-focused ‘sports’ site but they also have a second site they are using to promote the seasonal camps they run. Local demographics and traffic would be a priority and main source of traffic. We know it would be ideal to have all of it consolidated but in this case a separate site was needed.
The camp site would be under a different Name but they do not really have a different physical location from the primary site. Assuming we can’t find a discernable different location we could use; from a local optimization perspective we have two questions:
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Does that mean that we shouldn’t venture into local listings that need an address and trying to rank for map results and instead shift focus to other local strategies (i.e. geo-relevant content, link acquisition….etc.)? – We don’t want to dilute or devalue the primary site at all but if possible would like to be able to come up for both.
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Should we avoid listing the address on the camp site as text for similar reasons?
We know the same business could be listed for multiple locations but any suggestions on the opposite approach or input would be very appreciated.
Please let us know if there is anything we could provide details for that might help.
Looking forward to hearing from all of you!
Thank you in advance.
Best,