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Hi

I've been reading the following article about Google's quality signals here:

https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341

They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories.

Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it.

Thank you

Also just to add, with regard to product pages - we link to the SKU page in email marketing & these URL's with the SKU are what users can find when searching in the onsite search facility.

As the urls with the SKU's will get more traffic & active users through other mediums, could this affect how Google rates them?

With regard to internal links we link the the permanent URL and not the SKU URL however

Hi

I am in a similar situation, regarding improving the content on product pages. I'm going down the route of adding product reviews to our pages and after my research think it's a great idea.

Read https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/

https://moz.com/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday

I know it's difficult - we have thousands of product pages and only a couple of us working to improve and write content.

Hi

Oh not to worry, there's no rush

It's a development issue, but they are currently reviewing this and we have requested lower levels in the menu structure.

Hi Megan

Thanks for the feedback! I am in the process of working on the content so as it's taking some time we'll need to work on this first to ensure we have enough to post once we get started

Its' B2B so our customers are other businesses but the actual people who order could be anyone. A competitor analysis is a great start!

Becky

Hi

I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.

I'd like to push it in my company, however it would be great to show them some results from a case study.

Thank you!

Hi,

Thank you for the response.

The irish site isn't managed very well, but I'll review the french - dev team are based in France and this is why.

I am going to look at the content and backlinks, at the moment the onsite content is my focus, but I am trying to think of valuable content for readers.

I have been working on user guides, but ultimately this doesn't help rankings of pages which convert highly.

I'd like to improve rankings of category pages, but as these contain product listings, there isn't much appetite for showing content other than products...

This is really helpful thank you.

Do you find it's helped your traffic & SEO as well? How many people do you have managing your channels or do you use an agency?

I love the angle for the content you create, do you get your inspiration from anywhere?

Hi Nico

Thank you for the update and I feel better in knowing this

Hi

Yes it bounced back a little, not a huge amount however!

Hi

I have worked on various different sites as an SEO, I have found that currently I don't have a list of influential bloggers/sites to contact in the niche I'm in. Where do I start?

Do I work on building this list or do I create the some content first, so I can propose a collaboration?

I know how long these relationships can take, so I don't want to hold up on producing content

Thank you

Hey

I know the importance of both onsite & offsite, primarily with regard to outreach/content/social.

One thing I am trying to determine at the moment, is how much do I invest in offsite.

My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve.

I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

Hi

How would you go about sharing this content? Do you have a social media presence?

Thank you! I'm watching this now

Hi

I wanted to find out if anyone knew how to discover why DA may have dropped? Ours has gone from 26 to 25 - I know it's not much, but I wanted to find the reason.

One thing which happened was our developer company wiped redirects, which did impact rankings - would this also have affected domain authority or do I need to review our backlinks again?

Thank you

They were down from 27th November to 24th December.

The issue with our redirects came from our entire web catalogue being deleted - another glitch when developers were working on something unrelated.

So between 27th Nov - 30th Nov the whole website apart from the homepage was pretty much gone.

Pretty big issues, which will take some time to rectify.

Thank you

Hi

I wanted to ask how Google perceives a page which includes display:none - but doesn't use this to hide content but will use it in other cases such as:

Is this dangerous to use in terms of affecting Google rankings?

Hi

We have a large number of pages, all sitting within various categories.

I am struggling to rank a level 3 for example, or increase authority of this page. Apart from putting it in the main menu or trying to build quality links to it, are there any other methods I can try?

We have so many pages I find it hard to workout what the best way to internal link these pages for authority. At the moment they're classified in their relevant categories, but these go from level 1 down to 4 - is this too many classification levels?

Hi

I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+

How important is this now? I've read a few articles to say it's not as crucial as before.

Thanks!

Hi

Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages?

Thanks!