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Personally, if I can't find a price I hit the back button.  This applies both to things I'm ready to buy right away and to things where a consultation is needed.  For example, when searching for a company to do an animated explainer video for my site I only requested official quotes from companies that listed rough pricing estimates.  And I only submitted my contact information to companies that didn't request a phone number.  I have a fear of getting endless high-pressure sales calls. Does my mentality apply to other people as well?  I don't have stats on it, but probably, at least to people around my age (24).  I want to do things when I want to do them.  Usually that's at 3am. I don't want to call and leave a message and have somebody call me back at 8am when I'm sleeping.  If I've made up my mind to buy something and I'm not allowed to buy it (reminds me of Apple forcing you to wait in line even if you already know what you want) I'll move on to the next vendor.  If I need to get a quote, I want to do so by filling out a form.  I'm also fairly introverted, and would rather not talk on the phone unless I'm in the mood to do so. Additionally, when I have to call for a price I feel like it's going to be like buying a car.  I don't feel like wasting my energy and emotions in a bartering process.  I don't feel like being judged for how much I can probably afford and being charged accordingly. Sorry I don't have any numbers, but that's my gut feeling.

Not all links are created equally. This includes many factors, but one of them would be links that are contained within the site template, such as global navigation elements, whether in the header, sidebar or footer. It has been my experience that a link in the navigation does send the message that the page is important, but may not necessarily trump an in-content link with good anchor text. So to answer your question, no I wouldn't say the in-page links are "pointless". But I would say you can use some more in-content links (as opposed to relying on the catalog and navigation links to pass anchor text), and that your below-the-fold content seems very over-optimized to me. Rather than listing out links like on this page, you might try to weave them into some content: http://www.coolpooltables.com/categories/Darts/ Also, I would focus less on this kind of stuff and more on getting some useful intro copy on all category pages. I see that you have it for most of the top level categories, but I'd expand that strategy to the next level, such as http://www.coolpooltables.com/categories/foosball/foosball-tables/shelti-foosball-tables.html or http://www.coolpooltables.com/brands/InStroke.html . Good luck!

It's the same thing the rewrite is a 301 it's just using Apaches mod_rewrite to achieve it. You can use either option, after you have setup the 301 you can check the Apache status code, If you have shell access you can tail the access log file. If you don't have shell access I am sure their are Chrome / Firefox plugins that will verify your 301 code, or you could use Screaming Frog.

Thanks for the input Oracle. I used these piano terms as examples but I am still in a small local niche market. We provide pool table services to the Atlanta and Metro-Atlanta areas such as pool table moving, recovering, etc. We've got some really good organic ranking and good bit of authority but it has been difficult to gauge which terms to use (i.e. pool table recovering vs. pool table refelting).