Welcome to the Q&A Forum

Thank you, Peter!

Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it?

Thanks!!

Hi ZIhe, I'm a little over a year late, but in case you are still watching, I'm thinking you need more local keywords on page and in title's? If you are ranking for universal, but not local (organic), then that might be the issue?

Just a thought. Cheers!

~BB

With respect to local search, Google is providing the most relevant search results relative to location. SO, when considering optimizing for local vs organic, wouldn’t the correct answer be that it depends on the type of business? For example, in a moderately sized metro area like Concord, California, a sandwich shop should weigh heavily in favor of doing everything they can to rank locally because Google will serve up the most local results when people are looking for a sandwich shop (in the immediate area). A law firm, however, certainly wants clients who are close to their office, BUT they can also take clients throughout the city. So if they are optimized for local search, at the expense of organic, wouldn’t they be losing out all of the other prospective clients who search outside of the “local” (immediate) area that Google deems close to the law office? Very few will drive across Concord to get a sandwich (unless it’s Togo’s….I LOVE Togo’s! ;-), but many will make the drive for an attorney if they feel that attorney is the best fit for their complex legal matter.

I have been holding off doing local search optimization for this reason for my law firm clients. They rank very strong for vanity searches, while the “7 pack” are underneath, competing with each other all bundled together. Plus, as I suspect and hopefully someone can confirm, as with the example above, my clients show strong wherever the searcher’s location is throughout Concord, and the others (7 pack) show in the immediate proximity of where the inquiry was made. Is that a fair /correct statement?

Hi all! I just noticed over the last week that directories have taken over the first page of Google for vanity/local searches. My client has shown strong for over a year, and all of a sudden got pushed to the second page and all of these directories have been pushed forward. My client is a law firm, so the directories are findlaw.com, lawyers.com, justia.com, avvo.com, elocallawyers.com, yellowpages.com, primebuyersreport.com, yelp.com. There is only ONE law firm website listed on page 1. It used to be only a couple directories and mostly law firms.

I bet you smart people know what happened!