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Hi Alvin, In my end I haven't noticed any major change nor any update. Have you checked these sources? Mozcast.com Algoroo.com You might find any answer there. Also, I'd suggest you to follow some news site such as searchenginejournal.com, usually they are up to date with any update or major changes in the algorithm. Best Luck. GR.

Look at the keyword you are trying to rank for.  Perform several searches and see what currently ranks in the SERPs Two things to look at Are you going to look the same or different from everyone else? If everyone who is ranking right now uses the title "Top 10 Violin Teachers of Boston" then go with something like "Hire Violin Teachers, Tutors from Boston".   Likewise, if everyone else uses "Hire Violin Teachers, Tutors from Boston", then go with something like "Top 10 Violin Teachers of Boston" You get the idea.  If you want to get clicks, you need to stand out from the rest a bit. What is the user really looking for? What is the searcher intent? Google is big on searcher intent. Forget what you and the owners think. What is the problem that potential students are trying to solve? Have your client go ask a bunch of his students / parents of students. Are they looking for "the best"? Are they looking for "the cheapest"? Are they looking for "the most experienced"? Are they looking for "most experienced with teenagers" etc.  Use that with the KW volume to drive your decision. Here is an example. Let's say the keywords are "violin teachers Boston". It has good search volume and goal completion rates. You have the owner talk to clients and find they really looking for Violin instructors with the most experience. You then see that all the pages in the serp use the listicle approach - top 10 violin teachers in Boston, the best 5 instructors for violins in Boston" etc  The results seem to indicate that people are looking for the best/experienced violin teachers in Boston, but the pages that are ranking are trying to fulfill this intent by using a list approach. Brainstorm with ideas around the keywords "experienced violin teachers in Boston", that don't include lists and try that out. You should now have the basic keywords covered for volume/conversion/ranking purposes, you have searcher intent covered, and you have something that can help you stand out a bit on page 1 among all the other titles.  Make sense? Cheers!

Hey To some extent this is the wrong question and thinking here - both of these could be right and both of them could be wrong. It's impossible to answer this without looking at the context of the linking page - example: Page on the target site for violin teachers in new york Page on an external site that also lists violin teachers in new york but also links out to other resources Using either of those anchors would not make sense here and could potentially be classed as manipulative - the name of the site you are promoting may make more sense. Again, hard to feedback on what would be right here but I would simply use what makes the most sense on the context of the linking page. Remember -  Google already knows the context of the target page so concentrate on making that page as good as possible and getting links with natural anchor text on relevant resources that could also drive referral traffic and you will likely be in good shape. Hope that helps Marcus

Can we use some tool like Moz or Woorank etc. to check why one website is ranking over other website?

Hi Avin www.abc.com/dance-coaching-classes is better because will cover both keyphrases (one partial but still better than nothing). Keep in mind to not add categories (or more keywords to url) because you'll spam your url: www.abc.com/dance-coaching/dance-coaching-classes/dance-coaching-classes-example-city Krzysztof