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If you want to write great content today, then you need to not worry too much about one key phrase, but look for additional synonyms to fit into your content. However, don't just add these in - build them into your content and write more if required. Take the word "clothing". Additional words (synonyms) that could also be used that related to clothing are "dress, clothe, garb, tog, garment, apparel". Try and fit these in somewhere to give your content some depth and variety. Synonyms of man (men) could be male, gent, gentleman, youth, boy - I am sure there are loads more. Just remember that there are billions of other pages of content out there - you need to be trying to make yours stand out from others as much as you can. -Andy

Language and country targeting are two different things. There are tons of people across multiple countries that speak English. People in Turkey speak a few languages as well I would assume. It seems like you want to take the content on your site focused to users in Turkey, but offer it in English. If you put the English content on your Turkey ccTLD, it can still rank for people searching across the world for those English terms, but it's harder depending on the topic especially if there are sites/companies in their own country targeting the same topic. Check out this tool I made to determine what international expansion strategy is best for your company. http://www.katemorris.com/issg