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Hi Robert, Unfortunately, call tracking is taboo in Local SEO. Here are some articles on this I think you will find helpful: http://searchengineland.com/be-wary-of-call-tracking-numbers-in-local-search-26895 http://searchengineland.com/for-local-seo-lack-of-call-tracking-solution-spawns-cloaking-70198 The thing is, the phone number is one of your key trust metrics with Google...equal to or greater than street address. Getting this mixed up can have pretty severe consequences, making it not really worth it to even go down the call tracking road. I understand the frustration with this, especially given how useful call tracking can be in paid search campaigns, and etc., but the best you can do with call tracking is to train the business owner and his/her phone staff to do this the old fashioned way. Train them to ask, "How did you hear about us?" Not very high tech, but it does provide some data to you to see how your work is benefiting the business. I hope the articles help, Robert. Your questions is a very important and valid one.