Welcome to the Q&A Forum

Agreed, thanks for the input David.

What is your take on creating Persona's or Pennames to promote content and acquire links for a client?

I think there are two sides to this argument,

I agree with everyone's response on this thread, but I think you also got to keep in mind that an article has a potential to go viral (Top Digg page, Top Social Bookmark Page, Top for Content Syndication Partner), and possibly gain 100+ links in a week.

Now from my understanding and I could be wrong, but if an article recieves 100+ links, but the anchor text is fairly different or is a brand name anchor text and if majority of the links are from blogs or websites that are updated frequently with fresh content, than I don't think your website would get the red flag.

Google understands an article has potential on going viral and attracting 100+ links in a week, I don't think they will penalize you for creating viral content.

However I agree with what Ryan said, if they look unnatural meaning if they all have the same anchor text and seem manipulated than I can see that being a problem and being flagged.

Hey Guys,

So in the past when I would build links for a client I would create a new email account or have them create a new email account for their website which I can use for email outreach for building links.

Also I would try to use their twitter user accounts to get in contact with other niche bloggers for a potential link back or a social mention.

Is this how you guys suggest I should continue going about building links for a client?  Or do you suggest using my email (agency email) or a random gmail account for email outreach?

Thanks

I agree, before you do anything it's best to take some time and asses your current metrics, statistics, rankings, etc in order to determine where your most time should be spent on SEO.

http://dejanseo.com.au/pagerank-update-june-2011/

I haven't noticed any pagerank changes in our websites, but on our competitors I have noticed a small change.

I would focus on creating a stream of unique valuable content on your website, the reason why I say content is because of the following:

• More Content on website helps increase Domain Authority (Links to a better job of this)
• Good Content can be linkworthy (acquire links organically)
• More content gives your website more opportunities to gain the longtail search traffic

Obviously try to use your ideal "keywords" that will convert your traffic into customers or leads for whatever you are selling or promoting.

Depending on how much time you really have for SEO, Linkbuilding should be a priority, without links you are not going to gain the ranking and traffic you would want to have.

So here is how I would rank your priorities for SEO:

1. Keywords
2. Content
3. Linkbuilding/Social Media

Hope this helps

My "opinion" is that the website was slightly affected by the Panda update, and than a week or two later it started to gain back it's rankings or traffic.  This has been the behavior of many large websites after the first Panda update and it's continous updates, you would see a drop in traffic than couple weeks later it will level back off to it's usual traffic numbers before the Panda update that caused a slight drop.

I most likley might be wrong here, but I am just making an assumption from observations I have seen on other websites.  Also from my understanding, subdomains are not as powerful as they use to be and are not really favored as much from the new "Panda" update.  I believe the preferred site architecture now is using sub-folders.

I apologize if any of my statements above are false, and if they are please correct me.

I agree with EGOL,

The specific page that link is directed to will acquire the most benefit or "linkjuice" value.  However your site will also get benefited as a whole which includes your root domain.

Offcourse everyone's SEO strategy should focus on gaining a strong domain authority (strong root domain), and the best way this can be done is through deep inner links in your content pages.  Also good internal link structure to really pass the linkjuice from page to page.

Have you tried using Linkscape?  It's a great tool that can help you distinguish how many blog links you acquired, nofollows, follows, directory links, .edu links, etc.  That is assuming if you know how to use excel.

I could be misinterpreting your question so I do apologize in advance, but the way I usually find a link distribution on a clients website or a website I am working on, I would use linkscape than download the data in .csv and open it in excel.

Than using Distilled's awesome post on becoming a SEO Ninja on Excel http://www.distilled.net/excel-for-seo/, I would break up my links into blog links, .edu links, .gov links, directory links, etc and this would give me a clear picture on what my websites links distribution is looking like, or what my competitors link distribution is looking like.

Hope this helps

Agreed and well said Ryan.  If your performing DJ events, try to ask for a link back from your client or wherever you are hosting your services.  Also you could run a DJ contest for best mixes in 30 sec's on youtube or in a audio format, and target all DJ bloggers/music bloggers and have them send you their audio/video's that will be part of the contest, or have them host it on their website and link back to you.

Either way just be creative in your linkbuilding efforts. I'm sure you'll find ways to build links to this page.

Hope my random comments help

From what I am seeing it looks like the other websites are beating you in terms of incoming links, and the amount of different root domains linking to their website.

If you work on gaining more incoming links from different root domains and improve your domain authority as a whole, than you should see a growth in rankings.

I am not sure how old or new your website is but that may play a factor as well.

That's just my two cents.

Alan Bleiweiss http://alanbleiweiss.com/professional-seo-audits/

My most successful emails have consisted of the following

• Ego-Stroking:  Make them feel like they are important and valuable
• WIFM:  People want to know what are they getting first before you can really grab their attention and negotiate a link/social mention/interview/ etc.
• Personalized:  Obviously don't be a robot and try to be genuine.

Also when contacting other webmasters/bloggers try to find out what kind of person they are, meaning are they humorous, boring, academic, liberal, etc.  The reason why is because people enjoy like minded individuals, so if you find a webmaster/blogger that tries to be funny in their blog posts than try to add some kind of humor in your email outreach.

This might sound like a sketchy method, but I have seen some good results out of trying to personalize my emails to match the webmasters/bloggers personality.