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Hi we are looking to conduct some quite detailed analysis of our competitors social media content. Can anyone suggest a template or what the best way to the information out as well as what sort of information we should be trying to capture? Ie in terms of their content or advertising message

Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template  for the best way to present this information as welll as what sort of information would be best to include