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Hi, You can set up non e commerce goals in GA.Please check below post to set up a Goal in GA. https://support.google.com/analytics/answer/1032415?hl=en Hope this helps. Thanks

Hello, 100% agree with everything Patrick put here. I just thought I would add that Meta-Data is also relevant and important for conversion purposes. Without inputting Meta-Data Google will just crawl the title on the page and use the first 155 characters in the body in the SERP. Having Meta-Data replaces this and, depending on how engaging it is, it can also increase the CTR. A higher CTR is considered a ranking factor. Luke