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Yeah, if it's essentially just a URL-shorterner, then that should be fine. It's how Bit.ly and other shorteners work - the 301-redirect passes the link "juice" to the appropriate page. I've built my own shorteners for a couple of sites and have never had trouble. For example, this URL: http://userfx.us/xaha ...goes to... http://www.usereffect.com/topic/25-point-website-usability-checklist It's not being built on a 3rd-party platform (just home-brewed PHP).