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Hi there - you may like to advise your client to spend more money on a facebook campaign than SEO given the difficulty of the search terms - I have worked in eveningwear and it is amazing how women share fashion images - you may need to spend a bit to boost your posts in the beginning but then it becomes rather viral

Is the URL generating a 404 / included in robots.txt as an exclusion ? If yes, you might want to check with a HTTP header tool to verify the correct 404 is being displayed. Maybe post details here. If nothing works, send a message in the Google support forum and that should do it. Removal Requirements (https://support.google.com/webmasters/bin/answer.py?hl=en&answer=59819) To remove a page or image, you must do one of the following: Make sure the content is no longer live on the web. Requests for the page must return an HTTP 404 (not found) or 410 status code. Block the content using a robots.txt file. Block the content using a meta noindex tag.

I think Matt's absolutely right (although Alan's warning are definitely worth noting). It really depends a lot on what "change" means. Even "just a template" could mean that your navigation options move, change, increase/decrease, and that can change your internal PR flow. IF the navigation is the same, and IF you aren't adding a lot of ad space, and IF your content, titles, URLs stay roughly the same, and IF you 301-redirect properly (or don't need to, because URLs aren't changing), then you may see very little long-term impact. You may see a bounce/shuffle as Google re-evaluates the site - any change can trigger short-term bounce. Other things to keep in mind: (1) Make sure the new template doesn't radically alter load-times. (2) If you're adding new content, that should be fine, but if you add a lot of content, you could dilute your index, create duplicates, etc. Plus, you'll be linking to that new content, which may draw internal PR from other pages. It's always a balancing act. Not to make it sound grim. Plenty of people change their sites with no harm and even for the better (especially if it's better for users). Just go in with your eyes open and plan carefully.

Hey Anthony, Thanks for writing in! This question is more suited for our help team at SEOmoz. I am going to create a ticket with your email address and this issue so we can take a look at it closer over there. If you have any other Tool related questions or problems with billing, etc, please email us at help@seomoz.org. We will gladly be able to help you with any of those issues over there. If you have any SEO related questions please don’t hesitate to ask on the QA community site! Have a good one! Nick