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If you cannot append url parameters you could potentially set up a POST success or fail / callback script to trigger events or also set events to take place on submission of your forms submit button etc The following resources may be of some use. https://support.google.com/analytics/answer/1032415?hl=en https://developers.google.com/analytics/devguides/collection/analyticsjs/events

This list might give you some structure to your planning (https://moz.com/blog/technical-site-audit-for-2015) If you're ranking well already and are just freshening up, rather than changing the direction of your business, don't throw the baby out with the bath water - your old content may be a little dusty but it's why you have the rankings you do now. Ditching old content would see your rankings plummet. You can move it elsewhere within your site by all means but ensure it remains accessible and create 301 redirects for every page. If the passage of time has left some of your content a little outdated, you'd be better to add visible updates with links to updated articles. Best practice is to use 301 where the content has moved but not changed substantially (if at all). You can create redirects to any page, of course but expect to lose some value if the content doesn't closely match the original. Check out https://moz.com/learn/seo/redirection and https://moz.com/blog/301-redirection-rules-for-seo. Good Luck!

Hi Anshul.S, sorry to say that, but there is no way you'll ever get the exact same numbers in Salesforce vs GA. That's because Ga is tracking Goals based on JS which could be triggered several times even without a purchase. To give you some examples: an user could be refreshing the thank you page and you'll be getting multiple visits you may have a purchase of 100$, but then the person doesn't pay or cancel the order, it own't be real money. You are correct about integrating GA and salesforce, but you have to use salesforce to validate GA data which is mostly interesting for detailed analytical purposes not revenue or business ones, where the most reliable sourc eis your own DB. Regarding the source, I did this in the past, you want to ensure that you create your cookie in the same way Google is doing it. Consider that Google changes the source of traffic in case the session times out (more than 30mins) or if there is a change of source, ex. you serch in google enter the website, leave, then enter again using direct. Also ensure you're using the same attribution model Google uses. Last click, first click, etc etc Ensure that you're correclt carrying over the source in your cookie, by properly QAing. Hope this helps.!