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It would seem I put the wrong link - the link is https://www.youtube.com/watch?v=Filv4pP-1nw however I would still stick to my point and get the URL you are happy to rank for and then sort out the content on the page. While the URL may only be a small factor in google algorithm.

But if your unhappy with your url structure now, no matter what happens Ive found that in a year or so you will wish you had changed the url.

So I always recommend changing the url to something you are happy with, then work on content, link building and improving the page, but I would still argue that the little bit of page rank lost (and without knowing the page its going to be hard to know exactly the implications), its worth it to get the URL structure you are happy with and then work on the content.

What I wouldn't recommend is 301 a page, to another page which then 301 to another page - this is seen as bad and you will lose a lot of link power, google may follow 2 or 3 stacked 301s but after that they wont http://www.jamesburton.net/chained-301-redirects-google-search-impact/. So doing a 301 wont hurt your ranking if you have decent content and links built in, just don't start stacking 301s

I am guessing you mean free sitelinks - these are determined by google on how authoritative your site is in that area.

See googles link below exploring it in more detail, but a useful tip would be to build more links into that page, from relevant sources to show you an important retailer in that sector.

Site links can work for part of your site and not others.

https://support.google.com/webmasters/answer/47334?hl=en

If your talking about Paid site links, its pretty simply to set these up in Adwords.

According to Matt Cutts you don't lose that much page rank for 301's.

http://www.seroundtable.com/redirects-links-pagerank-16419.html

I would probably recommend changing your url for the higher volume keywords and putting 301s in place and in theory you shouldn't lose ranking for your current rankings

in terms of 301 I would 301 them all back to FloridaDentist.com/dental-tips if you know just have the one page.

however on your site, you have:

http://www.floridadentist.com/

but then if you click on home it takes you to: http://www.floridadentist.com/default.htm which is the same page, just different url. Thats the first big issue I would fix, I would change the link to point to http://www.floridadentist.com/ on your page on the site, but also 301 http://www.floridadentist.com/default.htm to http://www.floridadentist.com just incase anybody has linked to that page, so you don't lose the link juice / traffic from those links.

Also I couldn't find the blog on your site - maybe you should link to it from the main site.

on a last click basis (as track in Google Analytics) we get very very few conversions - not to say that they come back through a different channel and buy, but we get very little traffic so its not an area we have looked at.

The people coming through from these pages, have a high bounce rate and spend very little time on the site.

I usually see people are trying to grab the images for their own sites.

However I do have a call with Google n 20 mins so will ask if they know of any case studies to prove either way

Update after the call. Google dont have any case studies and have not done any analysis on this.

Hi,

I don't know how many pages you have, but I would consider doing each page manually take the time and do it correctly, in my experience automated systems never go completely right so you would probably end up spending a lot of time checking the redirects.

Why take the risk in hurting your rankings / traffic for saving a little bit of time. Do it the correct way the first time - plus you may also find a few urls that aren't adding any real value etc so these can be pointed to the home page.

I would have to agree with SEO 5 team and get them changed, why take the risks of a ticking time bomb that could hit you at any time and without knowing your actually site potential destroy your listing.

I would go about the call slightly differently I would go about it in the sense of how by not doing this google could penalise his site and destroy his rankings and visibility. He is more likely to help and change his site, if he thinks he has got something to lose, which technically he has.

So explain to him, that Google are penalise site which take paid links and put "nofollow" on them.

It might hurt your rankings in the short term - but at least your then not worried about every update Google does.

If your playing by the rules, then you will actually come to enjoy Google updates as your competition suffers and you improve.

i don't know if it would be classed as Black Hat SEO, but its definitely not great SEO. Why not focus more on writing great articles about weight loss etc, but within the article itself mention the place. But if all your titles suddenly have Boston in them you are opening yourself up to being penalised by Google.

Just be natural, when talking in the pub would you say "Boston Tummy Tuck After Weight Loss", no more likely "tummy tuck after weight loss" - think of your titles in how you would speak.

Hope that helps

not sure how much of an issue this is, but you have a couple of your main anchor text in a foreign language and none with the search term you are after and maybe more content on the main page about "Butterfly body liners" you only mention this once.

Maybe look to send some out for reviews and hopefully they will link back to you with the anchor text as "Butterfly body liners"

Also you have some anchor text on your home page 'Skip to main content', I will consider removing this.

If I have understood the question correctly I would worry less about the product pages themselves, and focus more on the category pages, in the instance above Givency Bag - dont worry too much about the product description if your taking the page down within a few days, concentrate on getting decent unique content onto the category page, meaning the category page will rank high in SERPs for bags and when someone clicks on that page they see the latest deals.

Alternatively you could leave the pages up but just remove the option to buy, stating that this deal has passed, but you may also like these similar products.