Not an expert here but redirects are never as good as straight forward links IMO.
In your position I would probably make the landing page more easily accessible from the top of the homepage and direct users to visit the page that way.
It's a very valuable link, so probably best not to test the waters when they are unknown.
Just my opinion of course and one of the ways we learn about seo is of course to experiment, but do consider all aspects before making any redirect changes, pros/cons etc.
All the best!
