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Nigel brings up an interesting point that sheds light on the importance of content relevance. With the increase of different types of results, business listings, brand/product markup, Articles, Videos, it really solidifies how crucial it is to make sure ALL of your content matches up with the subject. Even when you do do your best to do everything right, definitely expect Google to throw some curve balls at you. For example I couldn't rank for "Font Awesome Rocks" but apparently, Awesome Rocks got taken down! ROFL DhdXm_SUYAAmVIl.jpg:large