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Oh erm..me neither cough

That's the root site - yeah - we've been disavowing a LOT of links lately.

I agree with Irving.  Over optimization of sitewide anchor text links is a big no no and there is definitive documentation about the penguin update. Here is a great article on the topic:  http://www.seomoz.org/blog/recovering-from-the-penguin-update-a-true-story Does your client actually think that visitors to the site won't understand that About Us actually means About the Blue Widget Company? Perhaps a quote from Google Webmaster Guidelines is in order: "Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit." http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769&topic=2370419&ctx=topic