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I think you are approaching this with the right tools, e.g. IA/UX. Make sure you look at what brought them to the site (query) before deciding on what they wanted. Then ask did they get what they came for? We have a similar non eCommerce site that is large & provides the same types of options. (Came to jellybean site and found there were 100's of types of jellybeans and started looking at other than what I came for). This may explain: A third area is that while we do get people to our SEO landing pages, they then quickly appear to get lost on the site and most do not make it to a conversion point. In other words, they came looking at one specific type you offer, then saw some others and went down that road, and likely more. (I did.) You might consider making some changes using A/B testing to see what changes cause behavior changes in your visitors. (Have you watched your traffic in analytics in real time?) Again, I liked what I saw on the whole and I have made a note to go back occasionally to see what's up. Keep me posted. Best

I believe the current progress is pretty much relevant to user but do provide the option to change the location if user want to manually change it! (it will be a good user experience) To get all links crawled by search engine, here are few things that you should consider! Make sure sitemap have all links appearing that have on the website. Including all the links in the xml sitemap will help Google to consider those pages Point links to all location pages. This will help Google to consider indexing those pages and make it rank for relevant terms. Social Signals are important try to get social value of all location pages as Google usually crawl pages with good social value! I think the current approach is awesome just add manually change location option if a visitor wants it.