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At one point on a site I wrote a blog entry that was titled something along the lines of, Other Common Names for Our Products.  I came up with a list of about  10 other names products were referred to as.  I then used 1 day for the next week and a half writing a post about each of those names and explained why people referred to those products by those names other than the official name. Some of the posts I had to be quite creative to come up with unique reasons, but it was kind of a fun exercise to go through.  You might try something like this.