How would you target alternative names for your product with the use of internal/landing pages?

[alexpeps]

Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage.

Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website.

e.g. enterprise portal, enterprise information portal (EIP) or corporate portal

Any suggestions would be most welcome

[kadesmith]

At one point on a site I wrote a blog entry that was titled something along the lines of, Other Common Names for Our Products.  I came up with a list of about  10 other names products were referred to as.  I then used 1 day for the next week and a half writing a post about each of those names and explained why people referred to those products by those names other than the official name.

Some of the posts I had to be quite creative to come up with unique reasons, but it was kind of a fun exercise to go through.  You might try something like this.