Questions
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Why do sites w/o structured data beat me for rich snippets?
Hi Alex, I think you are talking about featured snippets here, not rich snippets. There is no structured data markup that will help you get featured snippets. Google uses an algorithm to determine which page it thinks answers the search query the best and pulls through a snippet from that page into the SERPs. If you are not familiar with featured snippets and how to optimize your content to increase your chances of getting them, I would suggest reading/listening to the following resources: What We Learned From Analyzing 1.4 Million Featured Snippets Ahrefs’ Study Of 2 Million Featured Snippets: 10 Important Takeaways Seizing The Featured Snippet Gold Rush w/Rob Bucci [Podcast] I also wrote an in-depth guide on how to find easy featured snippet opportunities for you website, which might help you. Cheers, David
Intermediate & Advanced SEO | | davebuts0 -
Does an external link to an image file on my site help my SEO?
They are hot linking, but I was more asking about the accompanying link to the image on my site. If it's not clear, it looks like this: [image: myimage.jpg]
Link Building | | AlexLenhoff0