Welcome to the Q&A Forum

The question of an internal link from Home Page to New Page would be more of an aesthetic and existing site architecture issue seeing as you are giving all of the metrics from Home Page to New Page through the redirect. I do not think that the link on the homepage would 'help' in terms of SEO, but it won't hurt either. A thought that could use some feedback from the community: Would it be better to 301 redirect Home Page to New Page in this example and build a new homepage that you could then use for branding purposes? I ask because with a redirect in place, all links that are acquired will point to homepage.com but the redirect would pass them along to newpage.com at reduced 'value' regardless of their relevance to that specific product page. It would seem that if you want the ranking metrics from Home to go to New you would have to redirect, but in order to have a functioning home page which can rank for branded terms and acquire general links you should probably 301 Home and build a new page to become a home page. I hope that question makes sense, and it would be great to get some feedback from the other minds on this board.

Hey Alex Is it possible to get a link so we can review in more detail? Without a link, I can give you some general feedback and I am sure we can try to flesh this out a bit further. If you had tons of duplicate content and had a traffic drop in Feb then Panda is a likely candidate but if you have removed the duplication and built a new site then that should have resolved those issues. There is nothing to say you have not picked up another penalty though or have some other problem and Penguin is the next likely candidate to review. So, check your analytics and see if there were further traffic organic traffic drops from Google on  April 24 and/or May 25. If so, then you likely have external issues (links) that may be effecting your chance to rank. Action Points 1. Set up a new campaign for the site in the SEOMoz tools and be fastidious in resolving any reported errors 2.  Review the traffic losses in Google analytics and compare against the dates of known algorithm changes here 3. Review any messages and or problems in Google Webmaster Tools 4. Once you have identified any Panda / Penguin problems or any other issues then attempt to resolve them. There are several good guides online and I have a few simplified ones over at my site or check out the posts on Penguin and Panda over at Distilled. Summary Ultimately, it is really hard without a link to give a specific review but it sounds like some kind of penalty or devaluation to drop from page 1 to page 6. Likewise, the fact you still rank in Yahoo & Bing would indicate that the site is being penalised. It could be a manual penalty or one of the algorithmic penalties. If you have resolved the duplication issues (check against copyscape and the moz tools) and have no manual penalty (check in webmaster tools for messages) then the likely candidate is external issues so a spammy or manipulative link profile. Hope this helps and feel free to fire over a link so we can give some feedback specific to your site. Marcus References 1. Simple Google Penguin Audit  2. Google Panda Problems and Solutions 3. Detailed Penguin Audit