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Both But definatly Canonical

True...I must admit I don't like seeing 404 links in my reports that are potentially beyond my control. I also wondered if it breaks some sort of privacy law - there's no privacy policy I can see on the website - perhaps there should be a warning to users of the tool. I must admit it's interesting (for at least a few seconds) to spy on who has seemingly used the tool. I'll send them an e-mail and update this post with any response.

I didn't think about going that far back, but definitely - a surprising random fact or two in there could be worthwhile - thanks!

That's what I'm after ideally, a company we can work alongside. Rand recommended Link Fish Media (a US company) who do offer this, but they're too busy to take on a lot of new business at the moment.

Yes. Every tool I know of that provides PR pulls from the tool bar PR.