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Hi, First of all I would like to make it very clear that paid campaign doesn't help in improve organic ranking. Second thing yes it is true that if you are running paid campaign overall goal conversion will go up , you will get more searches on branded keyword, organic conversion will also goes up because many users first click the ad and later on visit website by clicking on organic listing in next visit. Paid channel influence other channels significantly e.g direct traffic, branded traffic, organic conversion* Thanks .