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(This is Miriam responding, but I'm in Mozzer Alliance right now) Hi Aleks, You can do an logged-out, incognito search, but the usefulness of this is somewhat questionable, as each of your customers is going to see different SERPs, based on their own location, personalization, etc. Because of this, there is no absolute local rank for any business - it varies from device to device, from user to user. More on this: https://moz.com/blog/mastering-serving-the-user-as-centroid It's really important to train clients to understand that it's conversions, rather than rankings, that you are both working toward, because there are no static rankings for anyone. In terms of conversions - one thing Google has publicly stated is that the images displayed in your local results have a major impact on user behavior (see: http://localu.org/blog/your-google-my-business-profile-image-your-most-important-image/). Hope this helps!

Thanks!

You are very welcome! Thanks for asking a good question.