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If you set up the ad in Google Adwords you can just change it in the settings of the ad. https://support.google.com/adwords/answer/2404246?hl=en-GB Otherwise if you don't have access to change the ad url or you are using a different way to advertise, the best way I can think to do this would be a 301 redirect. If you have access to the .htaccess file in the root domain its a fairly simple process to do but be careful when you edit the .htaccess file as you can very easily stop your site from working with some incorrect code. You would do it by adding the below bit of code to your .htaccess file: Redirect 301 /oldpagename /newpagename You can read more here: http://www.rackspace.com/knowledge_center/frequently-asked-question/how-can-i-do-a-301-redirect