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We submitted a group of 50+ franchise stores into UBL to fulfill directory listings back in September. We are now looking at changing the some of the URL structure to include city names.

Example:  website.com/store/store-name(not city)

to                website.com/location/city-store-name

Will changing the subdirectory and resubmitting to the directory aggregators negatively effect their search results?

Thanks,

Jake

Along the lines of what Bryan said, it depends on the niche you are competing in, and the authority of the website you are working for.

If you have a large domain with lots of pages and content that is relatively optimized, it will be easier to compete. If you have a new domain with just a few webpages, most keywords with traffic will be tough to compete for.

Slow and steady wins the race, but you can add targeted content consistently to move quicker!

#2

I'm of the opinion that from a user experience perspective you should have the blogs in their proper categories. If Google continues to move towards the 'don't do SEO to do SEO' pattern, then categorizing old post seems to make sense.

Also a good time to cross link to internal blogs as you are sorting, for a more internal SEO friendly structure.

I ran across a blog on Moz from last November that was introducing the social monitoring feature. It mentioned adding new social platforms that would eventually be included in SEOMoz.

Any word on when/if that is happening? Excited to have SEO and Social under the same dashboard!

Jake

We have used vocus.com which has a partnership with PRWeb.

PROS: They have a great interface, a cool suggestion tool to let you know how you can improve your press releases, and responsive support.

CONS: Expensive, pay whole fee up front

We paid something like $3k for 1 press release per day, but that ONLY applies to 4 clients. We are currently looking for a more cost efficient solution.