Welcome to the Q&A Forum

Thanks Anthony, I also saw this blogpost on Search Engine Watch. We will try do to it this way. Thanks

changing from .com to .net is the same as changing your domain name. It should be done only when absolutely necessary, unless the current site is not established and not ranking.

Not a problem, let me know if you have any other questions. I am here to help.

I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries. To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days. You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog. For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.