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Well in that case you have 2 options really:

1. Rewrite and incorporate critical acclaims into your content in a way that is unique and useful to your visitors rather than just regurgitating acclaims word for word.

2. Link to the critical acclaim. If you are using this method then be sure to link to the original site that created the critical acclaim rather than just a third party site who is quoting the original acclaim.

Option 1 would be better as it is generally best practice to create content that is unique and valuable. Google and Matt Cutts always recommends going down this route.

Hi Roel,

Personally, I wouldn't bother with this kind of strategy. First you have to purchase the domain, then pay for hosting the domain and all for what? Some extra link juice?

People get too obsessed with gaining link juice to increase their own PR and they forget the main purpose to creating links. Not only will the links (if they are good quality) help you in the SERPs, they can also direct valuable traffic to your site that could potentially create sales or conversions. How valuable is a link from an unrelated typo to your business really worth?

There is also the possibility that the typo link won't last long. Either the webmaster realises the error and fixes or removes the link, or the webmaster of the non-typo site notices the typo and asks for it to be changed. You are then left with a useless domain.

My advice, just focus on building good quality links.

Adam.

Hi Matt,

I'm not sure what you mean by going from 'a full blended listing to a map-pack listing'. Are you saying that your site used to be higher up in the organic listings?

The map-pack listings you are referring to are the Google places local listings which will always show up when you add a location to your searches (e.g. brisbane). When I searched 'driving schools brisbane' I noticed that your site was on page 5 in Google Australia with your driving schools brisbane page. Your number one listing in Google places is probably due to the number of favourable reviews you have on there.

Just having a quick look at your backlink profile, it is entirely possible that your drop in organic rankings is due to the recent Google update. I would have to do a full audit on your site to check all factors but from a quick look, most of your backlink anchors are commercial terms (e.g. driving schools brisbane, brisbane australia driving school etc.) which is what the recent update has hit.

Adam.

Hi Dan,

What I believe you are looking at is a feature that's included with Facebook pages called Facebook offers.

http://www.facebook.com/help/offers

You can easily create these type of offers and post them on your Facebook page. You should be able to find the offer button from the sharing tool at the top of your page's timeline.

Although the offer costs nothing to create, you should probably run a sponsored ad in conjunction with the offer to increase the offer's exposure.

Adam.

I'm not sure I understand why the site owner seems to think that the duplicate content is necessary?

If I was in your situation I would be trying to convince the client to remove the duplicate content from their site, rather than trying to find a way around it.

If the information is difficult to find then this may be due to a problem with the site architecture. If the site does not flow well enough for visitors to find the information they need, then perhaps a site redesign is necessary.

Hi David,

At the end of the day a domain is only worth what someone is willing to pay for it. Sedo.com is a domain broker and it is in their best interest to get the most they can for a domain hence prices are slightly inflated on that site.

Just because your domain is only 4 letters doesn't mean it is worth big money. Several 4 letter domains sell on Go Daddy auctions for only a few hundred dollars. Although the domain is aged, which will help to increase its value, it doesn't really have much commercial value behind it and so is not really worth that much. Also, having checked opensiteexplorer the domain doesn't have a lot of authority or links pointing to it so to be fair it isn't worth the several thousands you are asking for it.

Adam.

These types of critical acclaim or testimonials are not really considered duplicate content. It is no different from quoting from a book. Google is clever enough to know that this is not duplicate content and if you are still considered about possible duplicate content issues then you could slightly rewrite or shorten testimonials to make them more unique e.g.

"Great wine.......thumbs up from me!"

original testimonial would read "Great wine, really fruity flavour and subtle notes, thumbs up from me!"

We would really need more information to answer this such as what position in Bing and Yahoo is the site? What keywords you are targeting? Has your site dropped in rankings or always positioned low?

There could be a number of reasons why you are not ranking well. Without more info it would be hard to give a better answer.

Hi Marisa,

This is a good question and one I could only really speculate on but here is my thinking:

We know that Google likes links to be natural (or at least look natural) hence the focus on over-optimization in the recent update. So it would be natural to assume that Google will be looking for the same thing with internal links. This then raises the question what would look natural for internal links? Of course, as the website owner has control over the internal links, it would be safe to assume that most (if not all) internal links are going to have the same anchor text. This is just natural. However, external links are completely different and it would certainly look unnatural if all the anchors were the same commercial term.

Anyway, that's my thoughts.

Adam.

Hi Steve,

I have seen several similar pages go unnoticed by Google in terms of duplicate content but it is generally good practice to create content that is unique and provides value to visitors. Without seeing your site and just by what you have said, I doubt you have any major duplicate content issues to worry about.

That being said, if you are trying to adhere to a quality SEO campaign then why not just create good content for your department and service group pages? You are missing out on valuable SEO benefits by just regurgitating snippets of content from other pages. I would perhaps focus on creating content that provides value to your visitors for those pages and then you won't have to worry at all about duplicate content.

Adam.

Google analytics uses javascript which 99% of all crawlers do not execute and therefore they should not 'mess' with your analytics.

Someone may correct me if I'm wrong but I don't think the rogerbot executes javascript on a page and therefore you shouldn't need to filter the bot from GA.

If however, I am wrong and the rogerbot does execute javascript thereby registering visits in GA the you can setup a custom filter to block traffic from rogerbot, or you could set up a custom segment to filter rogerbot traffic from your reports.

Hi Ian,

I would have to agree that it does look like your backlink profile may have contributed to your recent drop in rankings.

The recent Google update, as rightly stated by Jordan, has centered around over-optimization. This has meant that many sites which have focussed on creating links with mainly commercial anchors such as 'nutritional therapy' or 'nutritional therapist' have been hit hard by the latest algorithm update.

Rob Kerry produced a really interesting Whiteboard Friday recently, where he talks about the over-optimization of anchor text.

http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday

Having looked at your backlink profile I would suggest that you focus on building more brand specific anchor links (http://www.nutritionmission.co.uk or Nutrition Mission) as these look more natural than the large number of commercial anchors you currently have.

Adam.

There are no hard and fast rules for how many keywords you can optimize each page for. It can be as little as one word to a many as ten or more.

http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page