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Hi Mollie. Regarding Moz Local, the $84 charge is per location per year. If you've already created paid accounts with the sites where the branches are currently mentioned your cost will only be in hours by doing it yourself. Regarding some of your location settings, there was a recent discussion here: http://moz.com/community/q/client-says-no-local-phone-number-all-locations-no-directing-to-centralized-call-center about the policy (Google's) around using a call center number versus branch specific numbers. Listings in general need to be as specific possible in order for people to interact with locations. When you're talking abut mobile users, not having listings that are individualized would likely result in poor map listings and poor walk-in-mobile traffic. You'll likely want to do a cost-benefit analysis of whether or not having your branches listed individually and ranking well would bring in more than $252 / year. Cheers!