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Ok thanks alot. I know its important to maintain good rich, rather than thin content on posts (listings). I was intending on using categories and tag them with regions - so the content is more like an actual post rather than like a telephone book. Cheers

Hi Conrad, Aside from internal linking, it is also important to look at the page titles, and these could do with some work. When crafting page titles, you want to remember that Google has changed how they calculate how much is now shown, and this equates to 56 characters (512 pixels). MOZ has a tool to show you what would be seen here. You say that when someone searches for "active new zealand", then you want this page to be returned http://activeadventures.com/new-zealand However, the page title of that page is "New Zealand Hiking & Adventure Tours & Vacations | Active Adventure". This title is also a little spammy, and you need to get your desired phrase in there as well, if you can. Rather than what is there, I would have "Active New Zealand adventure tours | Active Adventure". This gets both key phrases in and fits into the 512 pixel limit that Google now has. Internal linking can also help by explaining more to Google about the pages as well. A strong anchor text around each phrase would be desirable here. If you want a hand with any of this, just drop me a PM and will be happy to give you some pointers. -Andy

Hi Conrad, What a tricky situation. Ultimately, these kinds of issues are hard to call perfectly because it's never pure search considerations in play and, especially with each business being different, it's impossible to be certain how search engines will treat you. With those caveats in mind, here are my thoughts: Question 1 Your thinking is solid. Whether it is the right call or not is impossible to know (even in hindsight) because there are simply too many moving parts. Nonetheless, I think you have sensibly weighed up the pros and cons and made the decision with open eyes. Just for completeness, I believe that point #2 is only a small benefit if at all (and probably declining) but the only part I'd really challenge you on is #3. I would personally only go down this route if the company truly is a specialist in each destination. If that is true, then great (and they likely have specialist country managers who can push forward the marketing of each site). If it's not really true and you're more just "seeking the perception" that it's true, then I might stick with the benefits of an integrated site. Question 2 Errant 404s are a nasty and annoying problem precisely because errors do not necessarily undo quickly. I would be prepared to wait 6-8 weeks to see a recovery. You need to bear in mind, of course, that the drop could be associated with the downsides you identified in #1 (lower aggregate domain authority etc) and so you may not see a recovery from the 404s specifically. If you haven't seen a recovery after 8-10 weeks, I'd believe this was the "new normal" and would be looking at growth from there rather than "recovery". Question 3 It's impossible to be sure. The number of "reversed migrations" that any of us have seen is tiny and they're all different so I'm afraid that your guess is as good as mine. If it turns out that improvement isn't on the horizon, then I might be tempted but I think that my approach would be to stick with the decision if you think it's the right one - see my comments in answer to q1 above. I'd change (back) only if you think benefits you expected haven't come to pass (e.g. Has conversion rate increased on dedicated sites versus how it was on an integrated one?) and the balance of benefit has shifted. I hope that helps.

you need to tell people where you can take them in the section above the fold in your website. I would have a very large text that is clickable stating We give guided tours to  then allow people to click on their destination of choice. New Zealand, South America Himalayas If you want to get clients that are in the United States for instance, and you use a New Zealand TLD you will be unable to geo-target in Google Webmaster tools therefore it will rank better in New Zealand than the states. Moosa is right on the money asking about what you did prior to changing your domain. Then you converted everything to one site did you use a tool similar to screaming frog  let you 301 redirect all the pages perfectly to their new domain? http://activeadventures.com/ Did you tell Google you are moving domains in all 3 instances? Try using screaming frog with this guide http://www.seerinteractive.com/blog/screaming-frog-guide this post as well should be of help to you. http://moz.com/community/q/how-to-keep-old-url-juice-during-site-switch & http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic I hope this is of some help, sincerely, Thomas PS if the photograph is too small use this link http://i.imgur.com/LfTUEjO.gif LfTUEjO.gif