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I have always said deep crawl is my favorite tool. It is going to be remade in about two months so look forward to that. But it is important to have those photographs show up when you share things on social media you need to grab people's Attention so deep crawl should be telling you that there's a problem. You should set a featured image Yoast with a set of media tags that are open g     Graph are your answer. Yoast SEO Drupal https://yoast.com/software/yoast-seo-for-drupal-module/ https://bitbucket.org/DamienMcKenna/metatag Easily optimize your Drupal site with one plugin or two combination of two plug-ins media tag and Yoast create open graph or OG: Content Analysis functionality to streamline your site Optimize your post title and meta description & preview your snippet https://www.drupal.org/project/yoast_seo https://www.drupal.org/project/metatag https://developers.google.com/structured-data/testing-tool/ https://www.acquia.com/blog/4-steps-optimize-your-drupal-site-increase-traffic https:/pantheon.io is my preferred host above Acquia just thought I would throw that in there in case you thought I was promoting the other. Hope this helps, Tom ZodRr9i.png

Update: 5 months later, the problem has long since gone away.

Thanks, Egol!

Here's an update fellows. After a couple of months of data it seems pretty clear that the unordered list content has really refreshed the majority of these old forum discussions. By including other resources in the unordered list, they also convert better. Thanks!

Awesome! Glad to hear it!

Brodie has identified the issue - it is splitting available resources. The work that goes into one domain is huge. If you have two domains - then you are doubling the work. Ie I use the house analogy. Two domains is like owning two houses, two sets of bills, travel between the two, everything different. You likely need different resources, to make it look and feel differently to some extent. If you keep everything on the same domain - it is like adding a new room to an existing house, so overall the bills are kept down. You can tidy up everything as you move around the one house. So I always try and err on the side of caution, and try wherever possible to fit within a existing well maintained domain assuming there is a content and relevant nexus. However if the nexus is not there - then well you have no option.  As stated by Brodie it is a judgment call. The positive is you can always buy a new house later....  even if you start on your current domain. Also if you want to sidestep the decision all together - you can leave the decision to the money men - CFO and let them know they need to double the digital budget - and see what they say... with a brand new domain... Good luck hope you have enough info to make the right decision.

I'll be honest.  I do not build links.  Have not done it in many years. All of my retail sites have lots of content that engages people and gets spread without the need for linkbuilding, hiring SEOs or any kind of marketers. If I owned a forum, I would make sure that it is optimized properly, occasionally trim thin posts that bring in no traffic from search, contribute vigorously to threads that are about evergreen content topics. "hey, check out this cool discussion about this totally niche area of government regulation!"  So, by "good content," it can be super in-depth, opinionated, fact-filled and authored by folks who know what they're talking about. Does that qualify as good enough material for a reputable link builder to work with? In my opinion, your content might be good enough that it does not need a linkbuilder. Don't underestimate old geezers.  Many of them are more websavvy than you think.  Your visitors sound like influencers to me.  And they are not that old.  If they are about 50 years old then I was in college when they were born!

Thanks, guys. I've adjusted alt images tags on pages that really matter to me for organic. The tens of thousands of other images/pages are just going to have to chillax.

A belated "thanks, Peter!"

Hi Kate, Yes, my whole concern is organic and running afoul of their ad guidelines for organic's sake. Thanks! Best... Mike

Hi Erica, Yeah, I get that about Google and links. just trying to come up with some reason why anyone would go to the trouble to submit a video review. Moz is kind of tough comparison, since it's an industry leader with many reasons one might post. Thanks... Mike

Evidence of something around 11/18-19 is pretty strong at this point. Glenn's article that Peter N. posted is worth checking out. I've heard rumors of a mobile connection, but that's been hard to pin down - there does seem to be a "quality" aspect, but that's such a hard word to pin down. No confirmation from Google, but MozCast and similar data definitely saw spikes, and there was solid chatter. EGOL is right, though - that time period before Black Friday is a hairy one, search-wise, and there are so many variables to disentangle. I think something algorithmic happened, but that doesn't mean that any particular problem or drop was due to a Google change, and it's going to be really tough to piece together any particular story, I'm afraid.

Hi Oleg & Chris, Thanks for the answers. This is exactly what I've been thinking, but wanted to sanity check it... just to make sure I wasn't just having an initial negative reaction to someone else's idea. Best... Mike

Good answers all. Thanks! Can you guys come to this meeting with me? He thinks if you buy a domain with some links pointing to it already, that solves problem one of a site passing some authority. Problem two, pulling it off, he thinks would be relatively easy. Gah! Here's how I feel about this: https://youtu.be/AwY4pzb0Pjs

Hi Darcy Looking at what has been mentioned previously I would agree with the train of thought that a more focussed sitemap would generally be advantageous. Andrew

Yes, and this is especially problematic if you change all of your internal links to point to the new page, thereby leaving Google little reason to recrawl the old page. There are a couple of quick, simple solutions to this... 1. Update your XML sitemap to include the OLD URLs and set their priority to 1, update frequency to daily, and last updated date to today. This will tell Google that the old URLs are important and updated, so you may be able to coax Google to recrawl them quickly. 2. Use "Fetch as Googlebot" on the old URLs to show Google the 301 redirects These are, admittedly, speculative, but Google hasn't given us a clear solution to this very common problem. Good luck!

That's right, pretty sure Vimeo works the same way

HI Erica, It's not on the page too many times, it's just relentlessly exact-matched between h1, url, title tag and img alt, but I guess that's okay. Thanks