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@ThompsonPaul: I'd welcome additional input...here is the scenario: We're a 2-man agency, so there really only needs to be one user for the dashboard. The goal is creating an active Facebook/Twitter presence with minimum time commitment, for 3 or 4 small  clients - these are local, independently owned businesses with small budgets. My goal was is to re-purpose newsletter & blog content as pre-scheduled Facebook & Twitter updates in order to be able to "set it & forget it". These clients don't necessarily view Social as a priority - but as we are creating blog/newsletter content for them anyway, I thought it would be good practice to re-use the content on other platforms, to keep Facebook / Twitter from being completely overlooked. In terms of the degree of importance placed on analytics - I think if it could be demonstrated that Social is driving traffic to their websites, we would be able to persuade these clients to allocate more budget to social. Each of these clients does use GA.

Alice - thank you very much for this thoughtful & detailed input! I will put it to use.